Music exec Heather Vassar reveals how discipline, grit, and viral strategy-built stars like Shaboozey. Watch her story on Football Is Sexy.
When former Texas Tech softball standout Heather Vassar sits down with Monica, it becomes clear she didn’t just stumble into the music industry — she competed her way to the top.
But what started on a softball field in West Texas eventually turned into a journey through stadiums, studios, and boardrooms. And trust us… there are parts of this story you’ll never see coming.
⚾️ How a Small-Town Athlete Became a Music Industry Badass
Heather grew up catching fastballs, not chasing record deals. Yet the same discipline that made her a standout athlete later helped her navigate one of Nashville’s most competitive paths.
She reveals the exact moment sports and music collided for her and why that moment changed her entire life.
👉 Hint: It wasn’t planned, and it definitely wasn’t pretty.
🎶 Heather Vassar From “Broke Songwriter” to Executive Powerhouse
Heather didn’t move to Nashville with a label job waiting. In fact, she arrived broke, humbled, and already convinced she wasn’t the artist destined for the spotlight.
But something — or someone — she met in Nashville completely changed her direction.
And when she shares who opened that door… your jaw will hit the floor.
🤠 The First Time She Heard Shaboozey
Imagine sitting in a car in L.A., listening to an unfinished demo that could make or break someone’s career.
That’s the moment Heather found herself in.
She tells Monica what she heard in those first 30 seconds… and why it forced her to question everything she thought she knew about country music.
And wait until you hear what Shaboozey handed her the day they met.
🍻 The Viral Anthem Nobody Saw Coming
There’s a moment in the episode where Heather describes hearing a soon-to-be global hit for the very first time — unfinished, unmixed, and played straight from a phone.
You think you know how that moment felt? You don’t.
And when she tells Monica what happened the very next week, you’ll understand why this song didn’t just change Shaboozey’s life…
It changed hers.
📈 When Success Hit, the Pressure Got Real
Everyone wants the viral moment, but no one talks about what happens after.
Heather opens up about the pressure, the travel, the burnout, and the one conversation that snapped her out of autopilot and forced her to actually enjoy her success.
The person who pulled her aside?
You’ll never guess.
And what they told her?
You’ll never forget.
🏆 Why She Walked Away from a Dream Job at the Top
Heather had everything people spend decades trying to earn: influence, leverage, a roster of stars, and industry respect.
So why did she walk away at her peak?
Her answer surprised Monica…and it’ll probably surprise you too.
🚀 The Birth of Casual Media Partners
Now running her own company, Heather reveals her boldest move yet — merging the worlds of sports and music in a way Nashville hasn’t seen before.
She hints at the artists she’s building, the partners she’s teamed with, and the projects already in motion…
But the one thing she says she’s planning next?
Let’s just say: if she pulls it off, it could change the industry again.
🎧 Her Advice to Artists (That Most Won’t Want to Hear)
Heather gives the real, unfiltered truth about what it takes to break today — and the one mindset shift every artist must make if they want to compete.
If you think it’s about talent, luck, or connections…
Heather’s answer might shock you.
🏈 The Helmet Game: The Moment Heather Didn’t See Coming
Monica puts Heather through the FIS Helmet Game — and Heather learns real quick how chaotic this show can get.
One team she pulls makes her light up.
Another leaves her speechless.
And one helmet?
She refuses to keep.
You gotta watch it.
🔥 Who’s Got Next? Heather’s Surprise Pick
When Monica asks the signature question — “Who’s got next?” — Heather names someone unexpected.
And yes, he’s already going viral for something you’ve definitely seen online.
💛 Catch the Full Conversation
You think you know Heather Vassar…
But the full interview proves she’s just getting started.
🎥 Watch the episode on YouTube
🎧 Listen on all podcast platforms
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📸 https://www.instagram.com/hvassar
🌐 https://www.heathervassar.com/
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