{"id":2713,"date":"2025-11-19T10:11:51","date_gmt":"2025-11-19T18:11:51","guid":{"rendered":"https:\/\/footballissexy.com\/?p=2713"},"modified":"2025-11-20T10:38:47","modified_gmt":"2025-11-20T18:38:47","slug":"fis-podcast-ep-7-heather-vassar","status":"publish","type":"post","link":"https:\/\/footballissexy.com\/index.php\/fis-podcast-ep-7-heather-vassar\/","title":{"rendered":"FIS Podcast Ep. 7: Heather Vassar on Shaboozey, Success &amp; the Athlete Mindset"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Music exec Heather Vassar reveals how discipline, grit, and viral strategy-built stars like Shaboozey. Watch her story on Football Is Sexy.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Heather Vassar on Shaboozey, Success & the Athlete Mindset\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/5hsqvjgLww0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When former Texas Tech softball standout <strong>Heather Vassar<\/strong> sits down with Monica, it becomes clear she didn\u2019t just stumble into the music industry \u2014 she <em>competed<\/em> her way to the top.<\/p>\n\n\n\n<p>But what started on a softball field in West Texas eventually turned into a journey through stadiums, studios, and boardrooms. And trust us\u2026 there are parts of this story you\u2019ll never see coming.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u26be\ufe0f How a Small-Town Athlete Became a Music Industry <\/strong>Badass<\/h2>\n\n\n\n<p>Heather grew up catching fastballs, not chasing record deals. Yet the same discipline that made her a standout athlete later helped her navigate one of Nashville\u2019s most competitive paths.<\/p>\n\n\n\n<p>She reveals the <em>exact<\/em> moment sports and music collided for her and why that moment changed her entire life.<br>\ud83d\udc49 <strong>Hint:<\/strong> It wasn\u2019t planned, and it definitely wasn\u2019t pretty.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83c\udfb6 Heather Vassar<\/strong> <strong>From \u201cBroke Songwriter\u201d to Executive Powerhouse<\/strong><\/h2>\n\n\n\n<p>Heather didn\u2019t move to Nashville with a label job waiting. In fact, she arrived broke, humbled, and already convinced she wasn\u2019t the artist destined for the spotlight.<\/p>\n\n\n\n<p>But something \u2014 or someone \u2014 she met in Nashville completely changed her direction.<\/p>\n\n\n\n<p>And when she shares <em>who<\/em> opened that door\u2026 your jaw will hit the floor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83e\udd20 The First Time She Heard Shaboozey<\/strong><\/h2>\n\n\n\n<p>Imagine sitting in a car in L.A., listening to an unfinished demo that could make or break someone\u2019s career.<br>That\u2019s the moment Heather found herself in.<\/p>\n\n\n\n<p>She tells Monica what she heard in those first 30 seconds\u2026 and why it forced her to question everything she thought she knew about country music.<\/p>\n\n\n\n<p>And wait until you hear what Shaboozey handed her the day they met.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83c\udf7b The Viral Anthem Nobody Saw Coming<\/strong><\/h2>\n\n\n\n<p>There\u2019s a moment in the episode where Heather describes hearing a soon-to-be global hit for the very first time \u2014 unfinished, unmixed, and played straight from a phone.<\/p>\n\n\n\n<p>You think you know how that moment felt? You don\u2019t.<\/p>\n\n\n\n<p>And when she tells Monica what happened <em>the very next week<\/em>, you\u2019ll understand why this song didn\u2019t just change Shaboozey\u2019s life\u2026<\/p>\n\n\n\n<p>It changed <strong>hers<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcc8 When Success Hit, the Pressure Got Real<\/strong><\/h2>\n\n\n\n<p>Everyone wants the viral moment, but no one talks about what happens after.<\/p>\n\n\n\n<p>Heather opens up about the pressure, the travel, the burnout, and the one conversation that snapped her out of autopilot and forced her to actually enjoy her success.<\/p>\n\n\n\n<p>The person who pulled her aside?<br>You\u2019ll never guess.<\/p>\n\n\n\n<p>And what they told her?<br>You\u2019ll never forget.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83c\udfc6 Why She Walked Away from a Dream Job at the Top<\/strong><\/h2>\n\n\n\n<p>Heather had everything people spend decades trying to earn: influence, leverage, a roster of stars, and industry respect.<\/p>\n\n\n\n<p>So why did she walk away at her peak?<\/p>\n\n\n\n<p>Her answer surprised Monica\u2026and it\u2019ll probably surprise you too.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\ude80 The Birth of Casual Media Partners<\/strong><\/h2>\n\n\n\n<p>Now running her own company, Heather reveals her boldest move yet \u2014 merging the worlds of sports and music in a way Nashville hasn\u2019t seen before.<\/p>\n\n\n\n<p>She hints at the artists she\u2019s building, the partners she\u2019s teamed with, and the projects already in motion\u2026<br>But the one thing she says she\u2019s planning next?<\/p>\n\n\n\n<p>Let\u2019s just say: if she pulls it off, it could change the industry again.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83c\udfa7 Her Advice to Artists (That Most Won\u2019t Want to Hear)<\/strong><\/h2>\n\n\n\n<p>Heather gives the real, unfiltered truth about what it takes to break today \u2014 and the one mindset shift every artist must make if they want to compete.<\/p>\n\n\n\n<p>If you think it\u2019s about talent, luck, or connections\u2026<\/p>\n\n\n\n<p>Heather\u2019s answer might shock you.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83c\udfc8 The Helmet Game: The Moment Heather Didn\u2019t See Coming<\/strong><\/h2>\n\n\n\n<p>Monica puts Heather through the FIS Helmet Game \u2014 and Heather learns real quick how chaotic this show can get.<\/p>\n\n\n\n<p>One team she pulls makes her light up.<br>Another leaves her speechless.<br>And one helmet?<br>She refuses to keep.<\/p>\n\n\n\n<p>You gotta watch it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udd25 Who\u2019s Got Next? Heather\u2019s Surprise Pick<\/strong><\/h2>\n\n\n\n<p>When Monica asks the signature question \u2014 <em>\u201cWho\u2019s got next?\u201d<\/em> \u2014 Heather names someone unexpected.<\/p>\n\n\n\n<p>And yes, he\u2019s already going viral for something you\u2019ve definitely seen online.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udc9b Catch the Full Conversation<\/strong><\/h2>\n\n\n\n<p>You think you know Heather Vassar\u2026<br>But the full interview proves she\u2019s just getting started.<\/p>\n\n\n\n<p>\ud83c\udfa5 <strong>Watch the episode on YouTube<\/strong><br>\ud83c\udfa7 <strong>Listen on all podcast platforms<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>FOLLOW HEATHER VASSAR:<\/strong><\/h3>\n\n\n\n<p>\ud83d\udcf8 <a href=\"https:\/\/www.instagram.com\/heathervassar\">https:\/\/www.instagram.com\/hvassar<\/a><br>\ud83c\udf10 <a href=\"https:\/\/www.heathervassar.com\/\">https:\/\/www.heathervassar.com\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>FOLLOW FOOTBALL IS SEXY:<\/strong><\/h3>\n\n\n\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/footballissexy\">https:\/\/www.instagram.com\/footballissexy<\/a><br>Facebook: <a href=\"https:\/\/www.facebook.com\/footballissexy\">https:\/\/www.facebook.com\/footballissexy<\/a><br>TikTok: <a href=\"https:\/\/www.tiktok.com\/@footballissexy\">https:\/\/www.tiktok.com\/@footballissexy<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SHOP THE MERCH:<\/strong><\/h3>\n\n\n\n<p>Use code <strong>YOUTUBE10<\/strong> for 10% off<br><a href=\"https:\/\/footballissexy.shop\">https:\/\/footballissexy.shop<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music exec Heather Vassar reveals how discipline, grit, and viral strategy-built stars like Shaboozey. Watch her story on Football Is Sexy. When former Texas Tech softball standout Heather Vassar sits down with Monica, it becomes clear she didn\u2019t just stumble into the music industry \u2014 she competed her way to the top. But what started [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206,62],"tags":[],"ppma_author":[145],"class_list":["post-2713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fis-podcast","category-football"],"aioseo_notices":[],"authors":[{"term_id":145,"user_id":2,"is_guest":0,"slug":"tasha","display_name":"Tasha Macri","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b2f554b129806d985f524acb0a085767d8a592e99d195688b40701a9da21c99d?s=96&d=mm&r=g","author_category":"1","first_name":"Tasha","last_name":"Macri","user_url":"","job_title":"","description":"Tasha Macri is the Head of Marketing &amp; Media for Sports are Sexy\/Football is Sexy and is a Ravens and Orioles loyalist who treats fantasy football stats and betting odds with the same intensity as a playoff game. With 10 years in marketing and media, she brings sharp instincts, quick wit, and zero patience for weak takes. She\u2019s big on Disney, bigger on football Sundays, and always down to roll the dice on a $1, 18-leg parlay \u2014 just for the thrill.\r\n\r\nFollow her on Instagram and TikTok @footballchicchat for football humor, overrated player rants, and who she\u2019s eyeing this week for her fantasy bets."}],"_links":{"self":[{"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/posts\/2713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/comments?post=2713"}],"version-history":[{"count":2,"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/posts\/2713\/revisions"}],"predecessor-version":[{"id":2716,"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/posts\/2713\/revisions\/2716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/media\/2714"}],"wp:attachment":[{"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/media?parent=2713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/categories?post=2713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/tags?post=2713"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/footballissexy.com\/index.php\/wp-json\/wp\/v2\/ppma_author?post=2713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}